Tech Stream

Australia’s Queen of Youtube

17 March 2009

What does it take to be an online celebrity?  In the case of Sydney’s Natalie Tran good looks certainly help, but a keen sense of comedic timing and the ability to build a tribe of followers is just as important.  The 22 year old’s Community Channel is the most subscribed to on Youtube in Australia with over 200,000 signed up for her updates. She ranks 37th worldwide for subscribers and her videos have amassed 64 million views. Some of her videos have over 10,000 comments.

A quick flick through the videos doesn’t show her doing anything out of the ordinary – but she certainly has a quirky and cheeky take on everyday observations – like what a wink means, or why people don’t say goodbye at the end of a phone call.  Her videos are well scripted, well cut, presented, filmed and paced. She plays all the parts and has an inclusive, inviting manner – she also doesn’t take herself or her success too seriously.  Natalie Tran spoke with the Breakfast Club about her rise to the top of the Youtube pile.  You can listen to the interview with this MP3 link.