Radio Australia Today Editorial

A new name, but we’re still here.

28 July 2009

You might’ve noticed a change in our program over the last few weeks.

We’ve got some new music themes and a new name: Radio Australia Today.

It’s more than a change in the froth and bubble though, because we’re doing a lot more harder interviews, and are adding in a few interviews from some of the most respected journalists from other parts of Radio Australia and our parent organisation, the Australian Broadcasting Corporation.

Yesterday, one of our listenerws asked why we changed the name. Well, it’s an interesting story. When we started four years ago, the idea was to provide a program for the Asian region, a breakfast show that would give all the news that people in the Asian region would need as they wake up. Hence The Breakfast Club became our first moniker.

But within weeks the name became a little redundant because management decided to also put us out across our Pacific FM transmitters (most of whom were in mid-morning when we went to air, and a few were already in the afternoon during our broadcast time). And as we built an audience, we started getting listeners from across the U.S. and Britain too. The Breakfast Club was clearly not a name that made a lot of sense for these midnight listeners.

So as we went with a little more edge to the program, it was time for a name change as well.

We hope that the program will give you all the info and people that you want to hear, while still retaining our natural exuberance.

Do tell us that you think: club@radioaustralia.net.au is our interim email. We love hearing from you.

Happy listening.

– Phil